- Engineered a sophisticated frontend editor and backend system to enable non-technical marketing personnel to design, schedule, and execute cross-selling and upselling campaigns.
- Leveraged AWS to process real-time customer events with configurable rules, ensuring accurate and timely determination of offer eligibility.
- Transitioned from YAML-based campaign configurations to an intuitive, user-friendly interface, significantly improving accessibility and reducing setup time for marketing teams.
- Supported both real-time and scheduled batch processing, optimizing campaign management for diverse marketing scenarios.
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Jan 01, 2020
1 min read
Customer Intelligence Platform
Developed a cloud-based, low-code platform for Telefónica’s Business Marketing Intelligence department to streamline the configuration and execution of marketing campaigns.